3D Model
A digital three-dimensional representation of a building or interior. It forms the technical basis for visualizations and animations.
Exterior Visualization
Photorealistic representation of a building envelope and surroundings for marketing, competitions and project communication.
Interior Visualization
Depiction of interior spaces with materials, furniture and lighting to make atmosphere and spatial quality tangible early on.
Grey Stage
An early preview with neutral materials used to approve camera angle, composition and proportions before final rendering.
Rendering
The technical process of calculating a final image or video from a 3D model including light, shadows and reflections.
Post-Production
Final enhancement of rendered output, such as color tuning, contrast, sky replacement, people and detail refinements.
Photomontage
Combination of a rendering with a real photo, often drone-based, to integrate new architecture into its existing context.
Material Setup
Definition of surface properties such as wood, concrete, glass and metal. Essential for realism and perceived quality.
Lighting Mood
Targeted staging of daylight or night conditions to control emotion, architectural emphasis and marketing impact.
Camera Perspective
Selected viewpoint for a rendering. Strong perspective improves architectural readability and communication value.
3D Floor Plan
A three-dimensional floor plan with furniture and room functions to improve orientation and buyer understanding.
CGI
Computer Generated Imagery: digitally created stills or animations with high visual quality.
Revision Loop
Structured feedback phase to refine perspective, materials, furniture and lighting before final approval.
Virtual Staging
Digital furnishing of empty spaces to improve emotional impact and make room potential easier to understand.
PBR Material
Physically based material definition controlling roughness, metallic values and reflections for realistic light behavior.
Render Farm
A network of machines calculating images or animations in parallel to reduce delivery time for large projects.
Camera Animation
A moving camera path through or around architecture to present spatial flow and design experience dynamically.
360° Panorama
Interactive full-view image enabling users to look around a scene and experience space immersively.
Virtual Reality (VR)
Immersive experience through a headset allowing realistic scale and perspective before construction.
Augmented Reality (AR)
Overlay of digital building elements in the real world, for example on site through smartphone or tablet.
BIM
Building Information Modeling: data-rich planning model combining geometry with technical component information.
IFC
Open exchange format for BIM data enabling software-independent model transfer and coordination.
Hero Rendering
Primary campaign image with the strongest visual message, used as the key asset in marketing communication.
Usage Rights
Contractually defined rights for using visualizations in web, print, social media and sales materials.