360°-Rundgänge für Immobilien und Architektur in der Schweiz

What is a 360° virtual tour?

A 360° virtual tour is an interactive sequence of panoramic views that lets visitors explore a space or building in every direction, directly in the browser. Instead of watching a linear video, the user chooses where to look, when to turn and which room to enter — an experience close to an on-site visit, available 24/7, on any device, anywhere in the world.

Technically, a 360° tour is a collection of spherical panorama images (equirectangular renderings) connected through hotspots. For a Swiss real estate project, this typically covers the exterior view, living-dining area, kitchen, bedrooms and bathrooms — each at full resolution and in the visual language that also applies to classic listing renderings. For architects, the interior staging flows from the design concept; for developers, it is portal-ready marketing aesthetics.

In Switzerland, the 360° tour has moved from premium extra to standard building block for new builds over the past years — especially in the segment above CHF 1.5 million where buyers pre-select online before any physical visit. On homegate, newhome and Comparis, listings with 360° tours are algorithmically favoured and achieve measurably higher click-through rates than listings with a pure image series.

ArchVisual delivers 360° tours as a specialist studio under Archify AG in Bern. We generate the panoramas directly from your 3D model — or model from your CAD plans — and hand over the finished tour as an embeddable HTML5 package for your website, portal listings and marketing campaigns.

Who benefits from a 360° tour?

Our services around the 360° tour

A professional 360° tour is more than a single panorama. It is a curated path through your project with navigation hotspots, information layers and optional add-ons like VR mode or interactive material labels. Here are the modules we deliver around the panorama tour for a Swiss project.

• 01.
  360° panorama rendering — photoreal equirectangular panorama per station, computed from the 3D model. Full resolution for sharp display even when zoomed.
• 02.
  Virtual tour with hotspots — multiple panoramas linked through navigation hotspots into a coherent tour. Visitors move freely between exterior, apartment and shared areas.
• 03.
  HTML5 player with mobile and VR support — gyroscope control on smartphones, WebXR and Cardboard compatibility for VR headsets, without users having to install an app.
• 04.
  Portal and website embedding — delivered as an iframe-compatible package for homegate, newhome, Comparis and your own project landing page. Standalone URL for newsletter and QR codes included.
• 05.
  Mini floor plan & info overlays — optional mini floor plan for orientation, material labels, info popups about fit-out standard, day/night switch, before/after comparisons for refurbishment projects.
• 06.
  CTA integration — hotspot buttons directly to your contact form, viewing request or brochure download. The 360° tour shifts from a viewing experience to a lead generator.

Live examples from our 360° portfolio

Six production 360° panoramas from our project “Les Terrasses de Prêles” — click any image to open the tour directly in your browser. Each station is an equirectangular rendering computed from the 3D model and freely navigable through our HTML5 player.

What a 360° tour delivers in marketing

A 360° tour is not a “nice-to-have”, it is a measurable conversion lever. On Swiss multi-typology new-build projects, three hard outcomes are directly attributable to the panorama tour: fewer unqualified viewing appointments, higher time-on-page on the landing page and direct access to international investors who prefer not to travel.

• 01.
  Fewer wasted viewings — prospects decide for themselves after the virtual tour whether they want a physical viewing. Brokers report a halving of viewings per sale — saving time and travel.
• 02.
  Higher time-on-page and better portal rankings — an embedded 360° tour triples to quintuples average time on homegate or newhome listings. Portal algorithms treat that as a quality signal and push the listing higher.
• 03.
  Access to international buyers — Swiss premium-segment properties are often bought by clients from Germany, the UK, Asia or the US who cannot travel repeatedly. A 360° tour fully replaces the first viewing.

Embedding in homegate, newhome, Comparis and your own site

Our 360° tours are delivered as a self-contained HTML5 package embeddable on several levels into your marketing stack. Technically: you receive a folder with index.html, all panorama tiles and the player script, hosted either on your web server or by us on archvisual.ch/pano/. From there, three embedding paths open up.

On homegate, newhome and Comparis, you use the public URL of the tour as the “virtual viewing” link in the listing — all three portals have dedicated fields that are positively rated by the algorithms. On your project landing page, your webmaster embeds the tour via iframe so visitors explore without leaving the page. In newsletter campaigns and printed brochures, a QR code opens the tour directly — a proven way to bring print prospects back into digital.

For performance, we progressively optimise all panorama tiles: first a low-resolution for fast first impression, then high-resolution tiles loaded on zoom. A twelve-station tour thus loads in seconds even on a smartphone — a critical factor because, according to homegate data, more than 70 % of Swiss real estate searches now start on mobile.

360° rendering vs. 360° photo

Two technologies are often lumped under “360° tour”, although they are fundamentally different. A 360° photo is captured on a physically existing object with a panorama camera. Prerequisite: the object is built, photographable and furnished in the desired state. Ideal for existing properties, completed showrooms or post-refurbishment conditions.

A 360° rendering, on the other hand, is computed entirely on a computer from your 3D model — regardless of whether the building exists. It is the only possible option for new builds marketed months before construction, and for refurbishments where the final state does not yet exist. Technical upside: full control over furniture, materials, time of day and weather. For a Swiss lake-view property, we can show the same room once in winter sun, once at summer evening and once with fog over the lake — a range photography can never deliver.

In practice, many clients combine both: an existing showroom is captured photographically, while the not-yet-built units are produced as 360° renderings. For the end buyer on homegate, everything appears uniformly as a “virtual viewing”, even though the production processes differ. We coordinate this mix for you and ensure a consistent visual language across both production modes.

Transparent packages & pricing

A single 360° panorama starts with us at CHF 490. A complete tour with multiple stations connected via hotspots is priced per project, typically between CHF 1 900 (five stations, single-family house) and CHF 4 500 (twelve stations, multi-unit development with shared spaces).

All tour packages include complete 3D modelling or handover of your existing model, panorama compute at full resolution, the HTML5 player with standard hotspots and delivery as an embeddable package with a standalone URL. Add-ons such as VR mode, material labels, before/after comparisons or player multilingualism are added modularly. Details and current pricing tiers on the pricing table.

Why ArchVisual for your 360° tour?